Social Media Coordinator
Job Description
In this role, you will be directly reporting to the Social Media Director and will be responsible for assisting with content creation, social media strategy, research on trends, posting and day-to-day management of client platforms. You will also work alongside other teams including SEO, PPC, and Design to ensure client success. Knowledge of social media platforms such as Facebook, Twitter, LinkedIn, Instagram and TikTok will be imperative.
As a Social Media Coordinator, your role is all about supporting the Social Media team to achieve client goals across the designated social media platforms. Ultimately, you will use your skills to become a master of all things social media with an in-depth understanding of the tactics and tools used on the top platforms.
This position requires a strong mix of research, analysis of data, creative development and client interaction. This is a collaborative role for an individual with strong communication and account management skills. In other words, you must truly enjoy and have a passion for client interaction.
Requirements
- 1-3 years working in social media marketing
- Manage day-to-day activities and engagement across social media channels
- Develop an engaging and consistent voice, tone, and personality across each channel
- Assist in the creation of a social media calendar for clients and schedule content
- Monitor and manage community engagement per established guidelines with the client
- Understand the importance of patient and customer journeys as it relates to social media
- Continuously look to learn and adapt to industry best practices
- Work with the Social Media team on the creation of monthly, quarterly, and annual reports with supporting context to clients
- Proactively provide data-driven insights and recommendations to refine and improve ongoing client strategies
Preferred Experience
- Social media management tools (Sprout, Loomly, Hootsuite, etc.)
- Experience using Google Data Studio/Looker
- CRM exposure: HubSpot, Salesforce, or comparable
- Exposure to organic social media best practices
- Working knowledge of healthcare marketing challenges and best practices
- Experience working remotely
- Agency experience a plus
Personal Qualifications
- Strategic thinker with a keen focus on client success
- Highly organized, mindful of deadlines with the ability to multitask
- Excellent verbal and written communication skills
- Both analytical and creative
- Organized and deadline-driven
- Comfortable with cross-departmental collaboration
- Up-to-date with the latest best practices in social media marketing
- Growth mindset