Position at SoFi

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation fintech company using innovative, mobile-first technology to help our nearly 3 million members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.

We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. 

The Role

We are looking for a Copywriter to join our internal creative studio within the SoFi marketing department. The ideal candidate is someone who can create content for multiple social platforms, and intuitively understands what works best in each channel. If you’re part of an existing team and are looking for a place for you and your designer/art director partner to land, even better. Working with strategists, motion designers, and other creatives, you’ll be responsible for brainstorming standout concepts for our owned and paid channels, including Instagram, Twitter, Reddit, and our private Facebook group of over 50,000 passionate SoFi Members. We’re looking for a strong communicator who can express ideas clearly—not just on the page (or screen)—but also in presentations and brainstorm sessions—and then bring them to life in execution. And if photography, videography, editing, animation, or all the above are also part of your repertoire, you’ll have a chance to put them all to use. The ultimate goal is to make incredible SoFi content that really stands out in the feed.

What you’ll do

  • Develop evergreen content for day-to-day posting on social media
  • Concept and execute new ideas for game-changing, thumb-stopping campaigns and properties
  • Collaborate with strategy, product, and even our certified financial planners to bring SoFi’s unique perspective on personal finance to a rapidly growing audience
  • Iterate on high-performing ways to consistently drive acquisition in paid social
  • Live and breathe social media, keeping up with the latest trends and constantly trying to one-up other best-in-class brands
  • Maintain SoFi brand voice guidelines while writing copy that delights and gets people to react, engage, and share
  • Partner with an art director to sell ideas and bring them to life (and yes, teams are encouraged to apply!)
  • Anything else you can dream of — seriously, we’re open to your ideas

Who you are

  • Ability to both concept and execute—you’ll have to dream big, then go make it happen with minimal oversight and sometimes limited resources
  • Experience with current social best practices—you have an inherent grasp on what works, what’s exciting, and what’s old news
  • Comfortable tackling a range of content, from straightforward tweets to big-budget long-form video content
  • Experience collaborating with external creative agencies and freelancers
  • Expert multi-tasking and time management
  • Sense of urgency—you want to go, move, make things happen, and shake things up
  • Ability to understand technical content and quickly learn new material
  • Knowledge of financial services/personal finance a plus
  • Personal characteristics
    • Creative
    • Curious
    • Open-minded
    • Strong communicator
    • Collaborative
  • A minimum of three years working as a copywriter at an ad agency, in-house creative department, or freelancing for major brands
  • Must have a strong portfolio that includes existing social work, with a variety of delightful or impactful work across multiple social channels
  • Bachelor’s degree or equivalent experience
  • English proficiency and excellent grammatical, writing, and editorial skills
  • Ad/portfolio school education preferred
  • Bonus: copywriter/art director teams are encouraged to apply — just leave us a note!

Why you’ll love working here:

  • Competitive salary packages and bonuses
  • Comprehensive medical, dental, vision and life insurance benefits
  • Generous vacation and holidays
  • Paid parental leave for eligible employees
  • 401(k) and education on retirement planning
  • Tuition reimbursement on approved programs
  • Monthly contribution up to $200 to help you pay off your student loans
  • Great health & well-being benefits including: telehealth parental support, subsidized gym program
  • Employer paid lunch program (except for remote employees)
  • Fully stocked kitchen (snacks and drinks)

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