Social Media Coordinator

About The Role

The Social Media Coordinator will be responsible for developing and executing comprehensive social media strategies that resonate with our target audience and align with our brand identity. Additionally, this role will involve collaborating on influencer campaigns to build brand awareness and drive channel engagement. The ideal candidate is a strategic thinker, a talented communicator, and possesses a passion for leveraging social platforms to create impactful campaigns.

Responsibilities

• Social Media Strategy and Execution:
  • Develop and execute a comprehensive social media strategy that aligns with the company’s brand identity and marketing objectives.
  • Create, curate, and schedule engaging content across various platforms, including but not limited to Instagram, Facebook, TikTok, Twitter, LinkedIn, and emerging platforms.
  • Brainstorm and contribute creative ideas for campaigns, contests, and interactive content to maintain a dynamic online presence.
  • Collaborate with the marketing team to ensure social media content aligns with ongoing campaigns and promotions.
  • Analyze social media metrics to measure the effectiveness of campaigns and strategies, and provide regular reports to the marketing team.
  • Monitor trends and emerging technologies in social media, identifying opportunities to incorporate new strategies or features into campaigns.
  • Stay informed about industry best practices and competitor activities to keep our brand at the forefront of social media trends.
• Influencer Collaboration:
  • Support influencer marketing campaigns, from identifying potential influencers to tracking campaign performance.
  • Identify, research, and cultivate relationships with relevant influencers and thought leaders in the home security, technology, and lifestyle spaces.
  • Measure and report the effectiveness of influencer campaigns, providing insights to guide future initiatives.
• Community Engagement:
  • Foster an active and engaged online community by responding to comments, messages, and mentions on social media channels.
  • Monitor industry trends, conversations, and competitor activity to identify opportunities for engagement and differentiation.
  • Collaborate with customer support to address inquiries, concerns, and feedback in a timely and professional manner.
• Content Creation:
  • Assist in the creation of visual and written content for social media channels, ensuring consistency with the brand’s voice and identity.
  • Brainstorm and contribute creative ideas for campaigns, contests, and interactive content to maintain a dynamic online presence.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven 2-3 years of experience in social media management and influencer marketing, preferably within the technology or consumer electronics space.
• Strong understanding of major social media platforms, their algorithms, and best practices for engagement.
• Exceptional written and verbal communication skills, with the ability to adapt tone and style for various audiences.
• Creative mindset with an eye for design and visual aesthetics.
• Proficiency in social media scheduling and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Self-motivated and able to work independently while also collaborating effectively within a team.
• Strong interpersonal skills for building relationships and engaging with the online community.
• A passion for smart technology, home security, and staying updated on industry trends.

Apply Link:

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