Product Marketing Manager



Position at SoFi

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation fintech company using innovative, mobile-first technology to help our nearly 3 million members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.

We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. 

The Role

We’re seeking a savvy marketer to help drive the value proposition, go-to-market plan and customer acquisition strategy for Personal Loans. SoFi is in the business of creating innovative and transparent financial products, delivering them with user-friendly technology, and supporting our customers (who we call members) with benefits to help them reach their financial and professional goals faster. You’ll build a differentiated, defensible positioning for a product line and craft narratives to communicate it effectively. This is a highly cross-functional role, both within our Marketing team and the cross-functional teams of the product business unit.

What you’ll do:

  • Represent the member and market (including customer journey and target personas/segments) generated from consumer and competitive insights
  • Iterate on the product positioning, value proposition, messaging, competitive differentiation, and go-to-market strategy
  • Conduct research to identify consumer insights around life events and triggers for changing financial needs. Use these insights to create a compelling narrative and shape the customer journey.
  • Work with marketing channel owners (SEM, SEO, Direct Mail, Social, TV, Partnerships, etc) and the creative team to optimize the channel mix and deliver breakthrough campaigns that boost awareness and acquisition.
  • Own setting and achieving customer acquisition targets and supporting marketing budgets in partnership with the marketing channel owners and finance
  • Work with Product Management to create a seamless experience, removing pain points and boosting conversion. Be your customers’ advocate.
  • Understand and report on changes to the broader market context including market shifts, competitive threats, market size, and external factors.

What you’ll need:

  • 6+ years relevant marketing experience, preferably in consumer product marketing, with fintech/lending experience.
  • Strategy and Execution: Combine strategic thinking with tactical execution to drive customer acquisition through diverse channels
  • Customer Research: Conduct quantitative and qualitative customer research and distilling it into actionable insights
  • Analytics: Use data to drive strategy, execution, and optimization
  • Storytelling: Passion for crafting a compelling story that drives people to action
  • Self-Starting: Eagerness to roll up your sleeves to get things done (even the unglamourous things)
  • Flexibility: Problem-solve in a fast-paced, self-driven environment
  • Finance: Healthy understanding of personal finance (but don’t need to be a banker)
  • Growth: Proven track record of building budgets and programs that support efficient growth
  • Bachelor’s degree required. (Nice to have – Master’s degree in Marketing, Business, or other relevant fields

Why you’ll love working here:

  • Competitive salary packages and bonuses
  • Comprehensive medical, dental, vision and life insurance benefits
  • Generous vacation and holidays
  • Paid parental leave for eligible employees
  • 401(k) and education on retirement planning
  • Tuition reimbursement on approved programs
  • Monthly contribution up to $200 to help you pay off your student loans
  • Great health & well-being benefits including: telehealth parental support, subsidized gym program
  • Employer paid lunch program (except for remote employees)
  • Fully stocked kitchen (snacks and drinks)

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