SEO Copywriter

The ideal candidate is someone that is looking to make a big impact, with the support of a growing internal team. This role is all about creating compelling, on-page SEO content optimizations, blog posts, short form and long form content, combined with a deep understanding of the evolving digital landscape.

Responsibilities:

• Content Creation & Optimization:
  • Write high-quality, long-form, SEO-optimized content for various digital platforms including web pages, blog articles, SEO pitches, and other marketing materials.
  • Ensure content consistency and alignment with the company’s brand voice, style, and guidelines.
  • Understanding of digital content assets to apply relevant internal links.

• SEO Strategy & Research:
  • Conduct keyword research to guide the creation of content headings and optimize existing content.
  • Stay updated with the latest SEO best practices, strategies, and Google algorithm updates as they pertain to content
  • Collaborate closely with the marketing, design, and product teams to ensure SEO strategies align with company goals and initiatives.

• Performance Analysis:
  • Monitor content performance, analyze results using tools such as Google Analytics and Search Console, and refine strategies based on data-driven insights.
  • Provide regular performance reports, including actionable recommendations for continuous improvement.
  • Create trackable campaigns in reporting for content and links to monitor progress.

• Collaboration:
  • Partner with design, development, and marketing teams to ensure content is cohesive, visually appealing, and optimized from both SEO and user experience perspectives.
  • Stay abreast of industry trends and best practices in content marketing and SEO, continuously applying new learnings to improve content strategies.

Skillset and Requirements:

• Two or more years of experience in a related field or similar roles.
• A Bachelor’s degree in Journalism, Communications, or a relevant field of study.
• Experience in Google Analytics (UA, or GA4), along with keyword and traffic measurement tools, such as Screaming Frog, SEMUSH, AHREFs, Moz, etc.
• Experience using Schema.org markup
• Strong creative writing and conceptual idea skills, with a portfolio to support.
• Exceptional collaboration skills and the confidence to express different points of view.
• Previous experience in a similar role working alongside a marketing team to create/write original content and edit content across multiple types of media.
• Creative/conceptual ability to adapt and write in other tones/personas.
• Knowledge of backlinks and how internal links help crawling and bot performance
• Understanding of rich snippets and the ability to generate them with content

What We Offer:

• Competitive salary and comprehensive benefits package.
• A dynamic, innovative, and results-driven environment.
• Collaborative and supportive team atmosphere.
• Access to cutting-edge tools and technologies in the digital space.
• Interested candidates should submit their resume, a portfolio showcasing their best SEO-driven content pieces, and leverage data to showcase their work.

Apply Link:

• Visit job application